The breeding goal for the Holstein Friesian and the Red Holsteins are defined by the German Holstein Association (Deutscher Holstein Verband-DHV) as following:

• Profitable and productive dairy-type cows
• Genetic production potential: 10,000 kg milk at 4.0 % fat and 3.5 % protein
• Lifetime production of more than 40,000 kg milk
• Stature: 145–156 cm
• Body weight: 650–750 kg

Herdbook breeding has a huge tradition in Schleswig Holstein and can be traced back until 1879.

Close to the breeding goal the Holstein Friesian shall provide a functional type to exploit the high genetic performance potential in all modern farm systems. Traditionally correct feet and legs, firmly attached udders with good milkability and a high longevity are taken under high consideration.

In addition for profitable Holstein cows a good health condition as well as good fertility take on greater significance and become trademark of a profitable Holstein cow.

To fulfill these requirements the Rinderzucht Schleswig-Holstein eG runs the breeding program with Nord-Ost-Genetic (NOG). Latest scientific knowledge and modern bio-technological methods are included. A reliable testing method in combination with using the enormous potential of the NOG populations ensures a high annual breeding progress in production and type traits. This ensures that bulls of this breeding program are internationally competitive and high in demand.